Apple has begun colouring the Apple Retailer emblems at a number of of its retail places the world over crimson in celebration of World AIDS Day, which is noticed on December 1.
Apple advertising and marketing head Greg Joswiak acknowledged earlier this week that the corporate deliberate to redo the logos of 125 places, with crimson stickers masking the Apple emblems in one other 400 retailers. The crimson coloration is meant to lift consciousness to the worldwide AIDS battle.
On Twitter this afternoon, Apple CEO Tim Prepare dinner offered some images of the crimson logos.
Over the next week, Apple goals to have fun World AIDS Day in its retail places. From Saturday, December 1 by means of Friday, December 7, $1 of each Apple Pay buy made in an Apple Retailer, through the Apple Retailer app, or on the Apple web site might be donated to (RED), a charity with whom Apple has partnered.
When Apple clients buy a (PRODUCT)RED machine or accent, a portion of the proceeds is donated to (RED).
(RED) focuses on placing an finish to AIDS in Africa by means of cash given to The World Fund. Yesterday, Apple mentioned it has raised $200 million for (RED) by means of the unique (PRODUCT)RED merchandise that it sells.
- With a crimson in-store brand and an Apple Pay promotion, Apple helps World AIDS Day
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