Apple is aware of that iMessage’s blue bubbles are an enormous barrier to folks switching to Android, which is why the service has by no means appeared on Google’s cell working system. That’s in accordance with depositions and emails from Apple staff, together with some high-ranking executives, revealed in a court filing from Epic Video games as part of its legal dispute with the iPhone producer.
Epic argues that Apple consciously tries to lock prospects into its ecosystem of units, and that iMessage is likely one of the key providers serving to it to take action. It cites feedback made by Apple’s senior vp of Web Software program and Companies Eddy Cue, senior vp of software program engineering Craig Federighi, and Apple Fellow Phil Schiller to help its argument.
“The #1 most troublesome [reason] to depart the Apple universe app is iMessage … iMessage quantities to critical lock-in,” was how one unnamed former Apple worker put it in an electronic mail in 2016, prompting Schiller to reply that, “shifting iMessage to Android will harm us greater than assist us, this electronic mail illustrates why.”
“iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones,” was Federighi’s concern in accordance with the Epic submitting. Though workarounds to utilizing iMessage on Android have emerged through the years, none have been notably handy or dependable.
In keeping with Epic’s submitting, citing Eddy Cue, Apple determined to not develop iMessage for Android as early as 2013, following the launch of the messaging service with iOS 5 in 2011. Cue admits that Apple “might have made a model on Android that labored with iOS” in order that “customers of each platforms would have been capable of trade messages with each other seamlessly.” Evidently, such a model was by no means developed.
Together with iMessage, Epic cites a collection of different Apple providers that it argues contribute to lock-in. Notably, these embrace its video chat service FaceTime, which Steve Jobs introduced would be an open industry standard again at WWDC 2010. FaceTime subsequently launched throughout iPhones, iPads, and Macs, but it surely’s not formally obtainable for any non-Apple units.