Early iPhone 13 gross sales noticed Apple’s market share of the smartphone market climb in each the US and Europe, however progress was reportedly far more dramatic within the latter – the place the corporate got here very near overtaking Xiaomi.
iPhone progress was extra modest within the US, regardless of the very favorable timings, however that was after all from a a lot greater base …
We’ve beforehand defined why the timings flatter Apple’s calendar Q3 gross sales.
Traditionally, launch gross sales of the newest iPhones are made in September, which is a part of Apple’s fiscal This fall (aka calendar Q3). That was true of each launch from the iPhone 5 to the iPhone 8.
Issues acquired messier after that, nonetheless, and final 12 months’s iPhone 12 launch was amongst these to see a later launch. The iPhone 12 and iPhone 12 Professional went on sale in October, whereas the mini and Professional Max weren’t accessible till November. Which means precisely none of these gross sales contributed to Apple’s fiscal This fall income. In distinction, the iPhone 13 went on sale on September 24, offering every week’s price of This fall gross sales.
IDC final week mentioned that in global terms, Apple overtook Xiaomi in Q3 to take second place after Samsung. Counterpoint Research says that this wasn’t fairly the case within the European market, however Apple got here very shut. It estimates that Apple’s market share grew from 17.6% to 22.1%, however that Xiaomi’s progress outpaced this.
The market intelligence agency mentioned that within the US, Apple’s market share climbed three factors, from 39% to 42%. Samsung was chasing onerous, and managed to slender the hole, whereas no different model broke single digits.
Counterpoint says that the vacation quarter is wanting like it might be a blockbuster for Apple in Europe particularly.
The iPhone 13 launch was a giant success for Apple. Regardless of occurring sale in the direction of the tip of September, the iPhone 13 seemed to be extra common than final 12 months’s iPhone 12. If it might probably sustain with demand (which appears to be a problem in some markets), Apple could be in for a record-breaking This fall in Europe.
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