Former ESPN president John Skipper and ESPN presenter Dan Le Batard have at this time signed a content material cope with Apple TV+, beneath their ‘Meadowlark’ banner. The manufacturing firm will create documentary movies and unscripted sequence for Apple’s streaming service. The announcement was first reported by Deadline.
So far, Apple TV+ has solely dipped its toes in unscripted sports activities content material. This contains the ‘Greatness Code’ shorts launched final 12 months. Upcoming sports activities content material within the pipeline contains ‘Huge Man on Campus’, a docuseries about basketball phenomenon Makur Maker.
In fact, the service’s largest hit to this point is sports-adjacent, the comedy Ted Lasso. The platform simply launched youth basketball drama Swagger to a lot essential acclaim.
As Apple TV+, the corporate has been aggressively increasing its attain into increasingly more niches. The primary look cope with Meadowlark is simply the newest in a protracted line of offers with high-profile creators. Meadowlark was setup by Skipper and Batard in January, with Apple now turning into its largest connected partnership.
Previous to establishing Meadowlark, Skipper spent six years as president of ESPN. Le Batard at present hosts the favored podcast ‘The Dan Le Batard Present’.
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