IDC is out with its newest estimate of world smartphone shipments, and it says that Apple overtook Xiaomi in Q3 to take second place after Samsung. Whereas the market intelligence firm describes iPhone development as “unimaginable,” that is largely right down to timing.
There was additionally excellent news for Apple in China…
IDC showed iPhone shipments climb from 41.7M in Q3 2020 to 50.4M in the identical quarter this yr. That’s a 20.8% year-on-year rise, and sufficient to see Apple’s market share climb from 11.7% to fifteen.2%.
That was towards a background of an total decline within the smartphone market.
The double-digit development within the smartphone market within the early quarters of 2021 got here to an finish within the third quarter of 2021 (3Q21) as worldwide shipments declined 6.7% yr over yr […] Though a slight decline was anticipated within the seasonally low third quarter, the precise decline had been over twice the forecast of -2.9% development […]
Apple regained the second place with 50.4 million items shipped for 15.2% market share and an unimaginable 20.8% year-over-year development.
Nevertheless, as we famous earlier within the week, that’s largely down to timings.
Traditionally, launch gross sales of the most recent iPhones are made in September, which is a part of Apple’s fiscal This fall (aka calendar Q3). That was true of each launch from the iPhone 5 to the iPhone 8.
Issues acquired messier after that, nonetheless, and final yr’s iPhone 12 launch was amongst these to see a later launch. The iPhone 12 and iPhone 12 Professional went on sale in October, whereas the mini and Professional Max weren’t accessible till November. Which means precisely none of these gross sales contributed to Apple’s fiscal This fall income. In distinction, the iPhone 13 went on sale on September 24, offering per week’s price of This fall gross sales.
A separate report from Counterpoint highlighted excellent news for Apple in China, the place the general year-on-year decline in smartphone gross sales was an excellent increased 9% – however Apple achieved a surprising 48% development. The corporate’s market share rose from 8% to 13%.
China’s smartphone gross sales in Q3 2021 declined 9% YoY however elevated 3% QoQ to achieve 76.5 million items, in response to Counterpoint Analysis’s Month-to-month Market Pulse Service […]
Apple’s rating stayed unchanged in Q3 2021, however it’s anticipated to rise in This fall 2021 with the debut of the iPhone 13 collection.”
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