After seeing a number of experiences earlier this 12 months that Spotify was closing in on Apple Podcasts’ listenership, new information allegedly reveals that Spotify has eclipsed Apple in relation to US podcast listeners. If true, it appears to be like just like the shift might have occurred as early as Q2 this 12 months.
Trying again to 2019, a report from Voxnest stated that Spotify had develop into probably the most used platform for podcasts in Europe and South America.
And this 12 months, we noticed a pair of experiences, one in March and one in September from eMarketer that recommended Spotify was near overtaking Apple Podcasts within the US – seemingly by the tip of 2021.
Now it seems that may have already occurred. As reported by TechCrunch, Spotify shared throughout its Q3 earnings name that information from inner sources in addition to an Edison Analysis report (from Q2) present that it “just lately grew to become” the “the No. 1 podcast platform U.S. listeners use probably the most.”
Given the U.S. is the biggest international podcast market, the milestone is important and speaks to the sizable funding Spotify has made in podcasts over the previous few years.
TechCrunch notes Spotify didn’t share wonderful particulars on its podcast numbers however caught to broader traits, “month-to-month energetic customers total grew 19% year-over-year to succeed in 381 million within the quarter, up from 365 million final 12 months. Premium subscribers additionally grew 19% to succeed in 172 million, up from 165 million final 12 months.”
For clarification, Edison Analysis confirmed to TechCrunch the podcast listenership outcomes had been based mostly on “utilization, not downloads” from information gathered throughout Q2 from 8,000 respondents.
With that being a small pattern dimension and no actual numbers obtainable from Spotify or Apple, it’s onerous to know what the truth of the scenario is.
Nonetheless, with expectations from eMarketer and others for Spotify to surpass Apple Podcasts lining up with Edison Analysis and Spotify’s personal information, it’s potential that Spotify is the brand new US podcast chief and if not, is on monitor to develop into the highest canine quickly.
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