Apple is announcing a trio of updates to the App Retailer Pointers right this moment that focuses on giving builders extra flexibility for speaking with their clients. One of many modifications particularly comes to deal with Apple’s settlement in a class-action lawsuit from small builders within the US, first introduced again in August.
As background, Apple promised a handful of small App Store changes again in August as a part of its settlement with small builders in the USA. Probably the most notable modifications introduced on the time was that builders would have the ability to talk exterior of their functions about options to Apple’s in-app buy system.
According to this settlement, Apple says that it’s updating guideline 3.1.3 to take away its earlier restriction on utilizing buyer communication data obtained with an utility to speak exterior the appliance about cost strategies apart from in-app buy. Apple says this replace satisfies the phrases of the settlement.
Right here is the wording of guideline 3.1.3 previous to right this moment’s replace (emphasis ours):
The next apps could use buy strategies apart from in-app buy. Apps on this part can not, throughout the app, encourage customers to make use of a buying methodology apart from in-app buy. Builders can not use data obtained throughout the app to focus on particular person customers exterior of the app to make use of buying strategies apart from in-app buy (resembling sending a person consumer an electronic mail about different buying strategies after that particular person indicators up for an account throughout the app). Builders can ship communications exterior of the app to their consumer base about buying strategies apart from in-app buy.
And right here is the wording of guideline 3.1.3 following right this moment’s revision:
The next apps could use buy strategies apart from in-app buy. Apps on this part can not, throughout the app, encourage customers to make use of a buying methodology apart from in-app buy. Builders can ship communications exterior of the app to their consumer base about buying strategies apart from in-app buy.
To associate with this replace, Apple can also be including a brand new guideline saying that apps could request fundamental contact data from customers, with some restrictions:
Apps could request fundamental contact data (resembling identify and electronic mail tackle) as long as the request is optionally available for the consumer, options and companies should not conditional on offering the data, and it complies with different provisions of those pointers, together with limitations on gathering data from children.
In apply, which means builders will have the ability to accumulate contact data from customers (so long as it’s not required), then use that contact data to speak exterior of their utility (resembling with electronic mail), about extra buy and cost choices which can be maybe cheaper than in-app choices.
It’s essential to needless to say modifications are solely in response to the class-action lawsuit from US builders that Apple settled in August. These modifications don’t put Apple in compliance with the Epic Video games ruling or the ruling from the Japan Fair Trade Commission. Whereas the Epic Video games case is being appealed, Apple says that it’ll replace its App Retailer pointers to accommodate the JFTC ruling in early 2022.
Apple can also be making tweaks to the App Retailer pointers to accommodate In-App Events, as we reported earlier this week. You may learn the total App Retailer Assessment Pointers on Apple’s Developer website here.
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